The Yegna radio show tells the story of five Ethiopian girls who create a band, and how they navigate life and big issues. I was asked to develop kits for girls to use to start Yegna clubs across Ethiopia.
I wrote and ran test clubs across Ethiopia. We tested in five different regions with girls who were in school, out of school, married, and not married, in both urban and rural areas. We discovered in some areas that girls had no access to the radio show, and the club kit would need to work as a stand alone piece. We incorporated theater and song writing exercises into our testing to get an authentic idea of what it means to be an adolescent girl in Ethiopia.
Through testing, we got a clearer look at:
-Accessibility (to the radio show and to resources)
-Relevance of content
-Materials that could be used to build kits that would be attractive to urban girls, but wouldn't be stolen from rural girls
Copy and Design
-First draft of the leader's guide as well as workbooks
-A game system
I rewrote and rethought sessions constantly so we could rapidly prototype, test and retest daily. We made games that were based upon a bead economy system to build trust and friendship between girls, which tested well across regions. We also allowed for two points of entry in the leader guides: one for girls who could follow along with the radio show, and one for girls who were engaging with Yegna for the first time.
In 2015, a soft launch of the kits was done with 50 initial clubs. A full scale launch will follow the initial testing.
All materials for the kits were locally sourced in Ethiopia.